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Brand Value of BAIC Group Exceeded 100 Billion Ranking 19th among China’s 500 Most Valuable Brands

2015-06-18

On June 16, the international authoritative brand research institute “World Brand Laboratory” published the ranking list of The 12th China’s 500 Most Valuable Brands 2015 in Beijing, and BAIC Group ranked 19th by virtue of the brand value of RMB112.669 billion, which increased by 14.2% compared with the brand value of last year (RMB98.675 billion), retaining the position among top three of China’s most valuable automobile enterprises and the first place among Beijing municipal enterprises.

In the past year, BAIC Group actively promoted the collectivized and internationalized enterprise development strategy and had strategy transformation from traditional automobile manufacturing enterprise to manufacturing service-oriented and innovative enterprise, which further promoted the brand construction of the whole group.

In 2014, BAIC Group achieved the annual complete vehicle sales of 2.401 million, with a year-on-year growth of 10.9%. On December 19, 2014, BAIC Motor Corporation Ltd was listed on the main board of the Stock Exchange of Hong Kong Ltd, which opened the international financing channel of BAIC Motor. BAIC Group integrates the superior resources worldwide, improves domestic production distribution and lays solid foundation for accelerating the internationalization strategy, and the group brand is stepping on the world stage.

Changhe Auto was successfully integrated and the “dual-brand” based on the two self-owned brands “Beijing” and “Changhe” has achieved initial success. “Beijing Hyundai” continuously increases, “Beijing Benz” abruptly rises, self-owned brands and joint venture brands together promote the rapid development of BAIC Group, BGAC is innovatively developing and actively expanding both domestic and overseas general aviation business, and multiple business fields of BAIC Group are advancing neck to neck and are entering into a stage of benign development.

BAIC Group actively practices the social responsibility of corporate citizenship, introduces international standard, constructs the working framework of the social responsibility of group enterprise from the collectivized angle, comprehensively promotes the work of enterprise social responsibility and carries out series of public benefit activities from the aspects of value creation, independent innovation, energy conservation and environment protection and public welfare, which all demonstrate the responsible corporate image of BAIC Group and help the brand value promoting of BAIC Group.

The brand value of BAIC Group exceeded 100 billion, which is both the recognition to the achievements of BAIC Group in the past brand construction and the new start of the brand construction of BAIC Group. BAIC Group will continue to adhere to the brand concept of “Your Wish · Our Ways”, strengthen the brand construction of the group and try to construct BAIC Group into an automobile manufacturer and service provider with international competitiveness and brand influence and promote Chinese automobile industry to grow from big to strong and go global.


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