Brand Concept

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Brand vision

To be a leader in high quality and good travelling life.

Brand mission

Promote the harmonious development among people, vehicle and nature with the most humanistic scientific and technical innovation spirit, and realize people's dream of driving.

Brand orientation

Provide a comprehensive solution that is high technological, safe, high in quality and environmental friendly for the people pursuing happy travel and efficient transportation.

ravel in an appropriate way . The “Travel” means the distance of a car, which is also an operation we need to survive. This is all the more the automobile career and dream realization in traveling that BAIC people to pursue.

contains the meaning of conduct rule for people, the driving rule, and an operation rule of nature; it also means the integrity rule abided by BAIC people as well as the harmonious development way among people, vehicle and nature.

means that BAIC people are good at transforming the perfection into travel, and committed to realizing people’s dream for travel with innovative products and technology, and creating BAIC’s sharing value.

“Your Wish·Our Ways”

is closely related to the modern corporate operation philosophy of “Customer is God”, which delivers the relationship between BAIC and customers. As an automotive manufacturer, for BAIC , the “Ways” does not only mean the road of vehicles, but also implies the customers: we can find the method to meet your expectations.

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